How to Share Your MOC Online & Grow a Following
You built something great — now share it. The building community is huge, welcoming, and always hungry for fresh MOCs. Learning how to share your MOC online connects you with fellow builders, gets you feedback, and can grow a real following. Here's how to do it well.
Why share your builds
Sharing turns a solo hobby into a community. You get feedback that improves your building, inspiration from others, and the satisfaction of people enjoying your work. For some, it grows into a genuine following and creative outlet.
Where to share
- Instagram — the visual home of toy and MOC photography.
- Reddit — active building communities for feedback.
- Flickr — a long-time hub for serious builders.
- Building forums & groups — dedicated communities for your niche.
Photography is everything
A great build deserves great photos. Shoot at the figures' eye level, use soft directional light, keep backgrounds clean, and pose figures with intent. Good photography is the single biggest factor in whether a MOC gets noticed.
Great photography — eye-level angles and clean backgrounds — is what gets a MOC noticed.
Tips for growing a following
- Post consistently so people know what to expect.
- Engage — comment on others' builds and join conversations.
- Use relevant hashtags and tag communities.
- Tell the story behind each build.
- Develop a style — a recognizable theme, like military builds, helps you stand out.
Keep building
The best way to grow is to keep creating. A steady stream of quality minifigure builds, well photographed and shared, builds an audience over time. Stock up on parts so you always have something new in progress.
The bottom line
Sharing your MOC online connects you with a huge community — post where builders gather, prioritize great photography, engage genuinely, and build consistently. Do that and a following follows. Browse Brick Bros minifigures to fuel your next shareable build.